Wednesday, 19 February 2014

Round One: Pitch Workshop Top 15

IconPark is a game changer; according to Chris Morrison, one of Australia’s leading Sommeliers and one of the six panellists who will decide what concept resides in the first IconPark location in East Sydney

On Tuesday February 11th fifteen finalists met face-to-face with the IconPark panel to decide which had a concept to the level of awesomeness that warranted a second round look.  IconPark is the world’s first crowdfunding start-up to focus on food and beverage enterprises.  The prize?  Keys to the winner’s dream restaurant and bar; theirs to operate for three months.

The panel gave the hopefuls just ten minutes to illustrate their concept.  And the panellists, all leaders in their respective fields didn’t have time for any bullshit. 

IconPark has attracted some wild ideas and even wilder personalities, and this is exactly what the start-up called for during the application process.  The first panel session defined what made those 15 concepts stand out from the pile of over 100 applications.

The day-long deliberation process separated the dreamers from the doers, the fighters and the fringe dwellers.  It also unearthed hospitality gold. 

“It’s a great way to identify young hospitality entrepreneurs who may not get a chance based on the cost of entry in to this business,” explained Morrison. 

From that initial group, ten were selected to go to the next round where they must present the judges with their signature dishes with complimenting beverages to further their campaign.
Social media engagement is a big component of nabbing an IconPark residency and the final six who will be announced on March 3rd are encouraged to direct their friends to the website where they’ll be able to pre-purchase items from the menu and voice their support.

“It’s up to the punters who will be voting with their actual dollars to see who gets to occupy the space” explains Joel Meares, Editor of Time Out Magazine and panellist.

“It gives people who have a great idea for food and beverage concept the opportunity to launch their concept because of the crowd, their concept gets a reality” said co-founder Dean McEvoy. 

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